Posted by Thomas Krengel
on 06/08/09
How can you be certain that you have optimized your recruiting website? Here’s a list of top website optimization tips to ensure the effectiveness of your website as a recruiting tool and one that will engage qualified drivers who visit.
Talk about your current team and highlight drivers that have been with you for many years and have achieved success driving for you. Add photos and possibly thumbnail sketches of these current drivers.
- Tell them how your company supports its drivers to insure their success. Talk about your support staff and the tools/programs you've instituted to support employees.
- Show how you have a team environment and highlight any extra-curricular activities and events in which they can participate as employees.
- Ensure that your site layout is intuitive and easy for newcomers to navigate.
- Use familiar link names that are recognizable and with which they will be instantly familiar.
- Anticipate and answer all of their questions especially those about Pay Structure and Benefits.
- Encourage them to complete your online application – today! Post a large and clearly visible Apply Now button. Don't make visitors search for it.
- Describe your equipment. Tell them about trucks they will be driving and the newest technologies you have in place. If you are taking applications for Owner/Operators be sure you’re clear as to what equipment they will need to work with your firm.
- Talk about Safety and Orientation.
- Tell them about your recruiting and hiring processes so they will know when to expect a response from you.
- Provide contact information so they can be sure to reach you by phone or e-mail.
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